Every October, pink ribbons, fundraisers, and themed sports games flood our communities in honor of Breast Cancer Awareness Month. And since 1989, increased awareness from Breast Cancer awareness month has helped reduce breast cancer deaths in the United States by 44%, these numbers show the power of awareness when communities take action to support other who need it.

Many people recognize the importance of the month, especially for its ability to bring people together and fund research that allows the survival rates to continue to increase.

“I think it definitely helps with funding for breast cancer, which is always good, and it also helps raise awareness for people that are struggling with it and the families that it affects,” said Sydney Brandt (’28).

Beyond the donations and events, there’s also a deep emotional impact. The visible support helps those affected by breast cancer feel less isolated and more connected to their communities, which is especially important when someone is going through something life changing.

“My step-grandma had breast cancer, and I think the fact that there is a lot of awareness around it allowed her to feel more supported and less alone during that difficult time,” said Gianna Barney (’28).

This month not only raises awareness about the cancer itself but serves as a reminder that behind every ribbon and donation is a person and their story, along with tons of families facing the same challenge. The pink seen throughout October isn’t just a color, it represents strength and the shared experience of people who have been affected by breast cancer in some way. It’s a time for communities to come together, offering support, encouragement, and understanding to those who need it most.

“I think the month is really important for not just funding but to make families feel supported,” said Kate Morris (’28). “It’s also really helpful for people going through it or that survived it to know they are not alone and that they feel a sense of community.”

While pink merchandise and themed games are common and helpful in raising awareness for the topic in general, some feel that the awareness doesn’t always go deep enough, and think diving deeper into the topic could be even more helpful..

“It’s always like cancer awareness and everyone just wears pink, but that’s about the extent of it,” Brandt said. “I would like to learn more about it and the greater effects on it.”

Even with remaining questions about where donations go or how awareness is shown, the heart of the month remains the same, its all about support. The pink ribbons, fundraisers, and community events all serve as reminders that no one has to face breast cancer alone.

“It’s a very big medical issue, and not a lot of people know about it, so I think it’s very important to raise awareness for it,” said Mitchel Hackala (’28). “I think that it's very important that people get that help they need, and feel supported by their communities during that time too.